Mar 15, 2010

Hop! Website

Hop!'s website provides a safe Internet environment for children. 
Hop! Is proud to be the first full service TV channel anywhere to cater exclusively to the special needs of TV's youngest audience: children ages 1-7.
Launched more than three years ago, Hop! today is an essential part of the basic package of all of Israel's cable and DBS platforms, reaching 1.4 million homes, broadcasting daily from 5:00 am to 20:00 pm.

Hop! is a genuine oasis, where parents can be sure that their children are surrounded by a warm, protective environment with the highest quality programming. Given the increasing role of television in today's society, we are committed to the idea that the young audience watching Hop! is "growing up in good hands." That's why our shows:
- Contain absolutely no violence, whether physical, emotional, or verbal;
- Have content that is specifically suited to the cognitive and emotional abilities of young children;
- Provides positive role models for emulation;
- Offers a calm, relaxing environment, without any hyperactivity or yelling;
- Encourages active viewing;
- Empowers children by fostering a belief in their own abilities;
- Motivates children to play an active role in their communities.

Hop!'s Success among Children and Their Parents: A Statistical Overview:
Hop! has a reach of 100% of its target audience. (approx.1 million children)
Hop!'s prime time scores an 88% share of the target audience group.
In homes with children in the ages of our target audience, some 26 percent of television viewing time is spent watching Hop!.
74 percent of our audience watches Hop! every day.

Hop!'s Broadcast Schedule and Programming:
Hop! is committed to being more than just a medium of entertainment. While we are devoted to providing our young audience a meaningful and enriching viewing experience, we also stand by parents offering them a useful and friendly service. Our broadcast schedule is adjusted to the typical daily family routine; we provide parents with special tools to facilitate communication with their children, including a prearranged signal, when the time comes to turn off the television for the day. Every morning, at fifteen-minute intervals, an animated clock says goodbye to the characters on our shows, as they go off to school. There are also special songs and clips in the morning and evening to encourage children to do such routine things as brushing their teeth, taking a bath, and going to bed.

Original Programming:
Hop! produces its own shows and series which consist of a quarter of the total air time. These series striped daily have been extremely popular among children, parents, and educators. These include Dafna and Doodidoo, an original drama series, 1, 2, Hop! to get the kids moving in an active, playful environment, and A Bedtime Story For Nimi, where we treat our viewers to some of the classics of children's literature just before they go off to sleep. Hop! also produces TV specials about nature and the holidays, and themes drawn from the child's own experiences. All these are interwoven with a salient graphic style of Hop!'s on air look.

Some of the world's leading distribution houses provide us with their best programs including Thomas the Tank Engine, Pingu, Bob The Builder, Clifford, , Noddy, The Bear in the Big House, and more.
Since most of our viewers can't read yet, all of our acquisitions are dubbed into Hebrew under the careful supervision of language experts. Special emphasis is placed on the quality of dubbing and the level of language used, and care is taken that the actors use a calm and friendly tone of voice.

Hop! and the Community:
Hop! believes that children are the best instigators of social change in the community. We are therefore committed to using our popular broadcasts to motivate children to contribute to their communities and initiate change.

Off-Screen Activities:
Hop! cooperates with Israel's leading cultural and educational institutions to extend its activities beyond the small screen. The channel organizes major outdoor events and is currently developing a growing line of games, books, plush toys and other merchandise.

Hop! Learning
The first Educational Interactive Channel
With the simple use of the TV remote control, young Israeli digital cable subscribers can join Hop!'s original productions' popular characters in a range of educational games and activities.

Developed in consultation with leading educational experts and media specialists, Hop!'s interactive channel offers a unique blend of both worlds: beloved known TV characters together with original concepts and games that make the best of the latest, most advanced technology available, pioneering a new method of engaging children in active and creative learning at home. Hop! Learning, is committed to developing the potential of digital technology to impact children's development, available for digital cable subscribers in Israel on Channel 35.
For Further information about Hop! Please contact:
Hop! -The Israeli Nursery Channel
7 Harugei Malchut street
Tel-Aviv (69714)

Tel: + 972-3-6496228 ext. 114
Fax: + 972-3-6496229

For technical support and feedback:

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